Advertiser & Lending Disclosure

Willow Lake Loan is free for borrowers because lenders may pay us. This disclosure explains that model, typical APR ranges and the repayment details to check before you sign.

Brass magnifying glass, eyeglasses and a small potted plant on a white table, reviewing the Willow Lake Loan disclosure

Willow Lake Loan believes you should know how this website makes money and how that may shape what you see. This Advertiser and Lending Disclosure explains our business model, the role of lenders, and the cost and repayment information you should review before accepting any loan.

Our Business Model

Willow Lake Loan operates a free loan-request and matching service that is supported by compensation from lenders and lending partners, not by fees charged to borrowers.

When you submit a request, we share it with lenders and partners in our network. We may be paid when a request is delivered, when a lender presents an offer, or when a borrower accepts a loan. You never pay us to use the service.

How Compensation May Affect the Offers You See

Compensation from lenders may influence which lenders are in our network, which lender receives your request first, and which offers are shown to you.

Our network does not include every lender or every loan product available in the market. Other lenders, including banks and credit unions, may offer terms that suit you better. We encourage you to compare any offer you receive with alternatives before deciding. Compensation does not change what our editors write in our guides.

We Are Not a Lender

Willow Lake Loan does not make loans, credit decisions or loan offers, and it does not set rates, fees or repayment terms.

Each lender reviews requests using its own underwriting criteria and is solely responsible for its offers and loan agreements. Any loan you accept is a contract between you and that lender. Questions about an existing loan should go to your lender.

No Promise of an Offer

Submitting a request does not mean a lender will present an offer, and Willow Lake Loan does not promise approval, a specific amount, a particular rate or a funding time.

Loan amounts available through the network range from $500 to $5,000, but the amount you are offered, if any, depends on the lender and your profile. When a loan is approved and signed, deposits commonly arrive within about one business day, with timing set by the lender and your bank.

APR Ranges and Loan Terms

Annual percentage rates for loans offered through our network typically range from about 8% to 35.99% APR, and every figure we show is an estimate.

The APR you actually receive is shaped by your credit, income and state, plus the lender's own pricing. Repayment periods in this market usually span roughly 3 to 36 months. Some lenders charge origination fees, which may be included in the APR or deducted from the amount you receive. The lender will disclose the exact APR, fees, payment schedule and total cost before you sign. Our overview of current personal loan rates explains what drives these numbers.

Representative Example

A representative example helps you picture how APR and term shape the cost of a loan; your own figures will differ and come from the lender.

For example, a $2,000 personal loan repaid over 12 months at 24% APR would cost about $189.12 per month, or about $2,269.43 in total, including about $269.43 in interest. These payment figures are estimates and do not include fees a lender may charge.

State Availability

Lenders in our network do not operate in every state, and the products, amounts, rates and terms available to you may vary based on where you live.

State laws set limits on rates, fees and loan sizes, and some lenders choose not to offer loans in certain states. If no lender serves your state, you will not receive an offer through our network.

Credit Checks

Sending a request through our form typically has no effect on your credit score, while a lender may perform a hard credit pull if you decide to go ahead with its offer.

Lenders may also check alternative data sources, such as specialty consumer reporting agencies or bank account information, to verify identity and income. A hard inquiry can lower your score slightly for a period of time. Ask the lender which type of check it uses before you proceed.

Late Payments and Non-Payment

Missing a payment can lead to late fees, returned-payment fees, additional interest and negative reports to credit bureaus, depending on the lender's terms.

If an account stays unpaid, the lender may send it to a collection agency or take other lawful collection action, which can harm your credit for years. Each lender explains its late-payment and collection practices in its loan agreement. If you expect to miss a payment, contact your lender early; many offer hardship options or revised due dates.

Renewal and Refinancing Policies

Lenders set their own policies on renewals, extensions and refinancing, and those policies must follow the laws of your state.

Renewing or extending a loan can add fees and interest and increase the total you repay. Read the lender's renewal terms first, and take on only a balance you can comfortably pay back on time. Our frequently asked questions about borrowing cover more on repayment.